Question: How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 7 6 % of B

How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 76% of B2B marketers (marketers that focus primarily on attracting busi-nesses) plan to increase their use of LinkedIn, as compared to 52% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,780 B2B marketers and 3,306 B2C marketers.
The following table summarizes the results:
BUSINESS FOCUS
INCREASE USE OF LINKEDIN?
B2B B2C
Total
Yes
1,353
1,719
\table[[No,3,072,,],[2,014,427?,1,587?,],[Total,,,],[,5,086,1,780,3,306]]
5,086
(Source: Data extracted from "2016 Social Media Marketing Industry Report,"
socialmediaexaminer.com.)
If a marketer is selected at random, what is the probability that
a. he or she plans to increase use of LinkedIn?
b. he or she is a B2C marketer?
c. he or she plans to increase use of LinkedIn or is a B2C marketer?
d. Explain the difference in the results in (b) and (c).
e. Suppose you know that the marketer is a B2B marketer. What is the probability that he or she plans to increase use of LinkedIn?
f. Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase use of LinkedIn?
g. Are the two events, increase use of LinkedIn and business focus, independent? Explain.
 How will marketers change their social media use in the near

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