Question: How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 7 6 % of B
How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that of BB marketers marketers that focus primarily on attracting businesses plan to increase their use of LinkedIn, as compared to of marketers marketers that primarily target consumers The survey was based on BB marketers and BC marketers.
The following table summarizes the results:
BUSINESS FOCUS
INCREASE USE OF LINKEDIN?
BB BC
Total
Yes
tableNoTotal
Source: Data extracted from Social Media Marketing Industry Report,"
socialmediaexaminer.com.
If a marketer is selected at random, what is the probability that
a he or she plans to increase use of LinkedIn?
b he or she is a BC marketer?
c he or she plans to increase use of LinkedIn or is a BC marketer?
d Explain the difference in the results in b and c
e Suppose you know that the marketer is a BB marketer. What is the probability that he or she plans to increase use of LinkedIn?
f Suppose you know that the marketer is a BC marketer. What is the probability that he or she plans to increase use of LinkedIn?
g Are the two events, increase use of LinkedIn and business focus, independent? Explain.
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