How will MNEs adapt their strategies in the post Covid-19 world? Strategies of MNEs are - AAA
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How will MNEs adapt their strategies in the post Covid-19 world?
Strategies of MNEs are
- AAA strategies (aggregation, adaptation, arbitrage) - How to organize market-seeking, resource-seeking and strategic asset seeking FDI - Location factors (opportunities, costs, risks) - Make or buy? - The Uppsala Model (the internationalization trajectory)
- Global integration vs local responsiveness (the lingering tension for MNEs) - International, multi-domestic, global, transnational (the organizational strategies)
Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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