Question: How would this be completed in excell? Image attached is data Before starting the Scenario Manager in the next step, name the following cells with
How would this be completed in excell? Image attached is data
- Before starting the Scenario Manager in the next step, name the following cells with appropriate names:
| Changing Cells | Name of Cells |
| B8 | SmallUnitPrice |
| C8 | MediumUnitPrice |
| D8 | LargeUnitPrice |
| B15 | SmallMarketing |
| C15 | MediumMarketing |
| D15 | LargeMarketing |
| Result Cells | Name of Cells |
| G8 | GrossProfit |
| G11 | ContributionMargin |
| G16 | FixedExpenses |
| G18 | MarginalIncome |
- Using the Scenario Manager, create three scenarios using the data in the table below:
|
| Small | Medium | Large |
| Current Plan: |
|
|
|
| Price Per Unit | $120 | $128 | $132 |
| Marketing Expense | $10,000 | $17,000 | $18,000 |
| Targeted Plan: |
|
|
|
| Price Per Unit | $131 | $140 | $149 |
| Marketing Expense | $8,500 | $13,700 | $16,400 |
| Optimal Plan: |
|
|
|
| Price Per Unit | $184 | $192 | $205 |
| Marketing Expense | $9,200 | $10,250 | $12,450 |
- Create a Scenario Summary by using the Gross Profit, Contribution Margin, Total Fixed Expenses and the Marginal Income before Taxes as your result cells.
Rochester's Widget Sales Forecast (2021) Assumptions: Projections: Small Widget Categories Medem Large Revende Units Sold Price Per Unit 1,750 1,800 1,700 $120.00 $128.00 $132.00 Sales COGS Gross Profit S 664,800.00 $ 375.750,00 $ 289,050.00 Distribution Expenses Contribution Margin $ 26,200.00 $ 262,850,00 0 Variable Expenses (per unit) 1 COGS $ 65.00 $ 70.00 $ 80.00 2 Distribution Costs 5 4.00 5 5.00 5 6.00 3 14 Fixed Expenses 35 Marketing campaign $10,000,00 $17,000.00 $18,000,00 16 Payroll (not grouped by category $57.000,00 17 18 19 20 21 Fixed Expenses Marketing campaign Payroll Total Fixed Expenses $ 45,000.00 $ 57,000.00 $ 102,000.00 Marginal Income Before Taxes $ 160,350.00 26 28 29 30 31 33 35 2021 Sales Forcast a 2 9 . H Rochester's Widget Sales Forecast (2021) Assumptions: Projections: Small Widget Categories Medem Large Revende Units Sold Price Per Unit 1,750 1,800 1,700 $120.00 $128.00 $132.00 Sales COGS Gross Profit S 664,800.00 $ 375.750,00 $ 289,050.00 Distribution Expenses Contribution Margin $ 26,200.00 $ 262,850,00 0 Variable Expenses (per unit) 1 COGS $ 65.00 $ 70.00 $ 80.00 2 Distribution Costs 5 4.00 5 5.00 5 6.00 3 14 Fixed Expenses 35 Marketing campaign $10,000,00 $17,000.00 $18,000,00 16 Payroll (not grouped by category $57.000,00 17 18 19 20 21 Fixed Expenses Marketing campaign Payroll Total Fixed Expenses $ 45,000.00 $ 57,000.00 $ 102,000.00 Marginal Income Before Taxes $ 160,350.00 26 28 29 30 31 33 35 2021 Sales Forcast a 2 9 . H
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