Question: How would this be completed in excell? Image attached is data Before starting the Scenario Manager in the next step, name the following cells with

How would this be completed in excell? Image attached is dataHow would this be completed in excell? Image attached is data Before

  1. Before starting the Scenario Manager in the next step, name the following cells with appropriate names:

Changing Cells

Name of Cells

B8

SmallUnitPrice

C8

MediumUnitPrice

D8

LargeUnitPrice

B15

SmallMarketing

C15

MediumMarketing

D15

LargeMarketing

Result Cells

Name of Cells

G8

GrossProfit

G11

ContributionMargin

G16

FixedExpenses

G18

MarginalIncome

  1. Using the Scenario Manager, create three scenarios using the data in the table below:

Small

Medium

Large

Current Plan:

Price Per Unit

$120

$128

$132

Marketing Expense

$10,000

$17,000

$18,000

Targeted Plan:

Price Per Unit

$131

$140

$149

Marketing Expense

$8,500

$13,700

$16,400

Optimal Plan:

Price Per Unit

$184

$192

$205

Marketing Expense

$9,200

$10,250

$12,450

  1. Create a Scenario Summary by using the Gross Profit, Contribution Margin, Total Fixed Expenses and the Marginal Income before Taxes as your result cells.

Rochester's Widget Sales Forecast (2021) Assumptions: Projections: Small Widget Categories Medem Large Revende Units Sold Price Per Unit 1,750 1,800 1,700 $120.00 $128.00 $132.00 Sales COGS Gross Profit S 664,800.00 $ 375.750,00 $ 289,050.00 Distribution Expenses Contribution Margin $ 26,200.00 $ 262,850,00 0 Variable Expenses (per unit) 1 COGS $ 65.00 $ 70.00 $ 80.00 2 Distribution Costs 5 4.00 5 5.00 5 6.00 3 14 Fixed Expenses 35 Marketing campaign $10,000,00 $17,000.00 $18,000,00 16 Payroll (not grouped by category $57.000,00 17 18 19 20 21 Fixed Expenses Marketing campaign Payroll Total Fixed Expenses $ 45,000.00 $ 57,000.00 $ 102,000.00 Marginal Income Before Taxes $ 160,350.00 26 28 29 30 31 33 35 2021 Sales Forcast a 2 9 . H Rochester's Widget Sales Forecast (2021) Assumptions: Projections: Small Widget Categories Medem Large Revende Units Sold Price Per Unit 1,750 1,800 1,700 $120.00 $128.00 $132.00 Sales COGS Gross Profit S 664,800.00 $ 375.750,00 $ 289,050.00 Distribution Expenses Contribution Margin $ 26,200.00 $ 262,850,00 0 Variable Expenses (per unit) 1 COGS $ 65.00 $ 70.00 $ 80.00 2 Distribution Costs 5 4.00 5 5.00 5 6.00 3 14 Fixed Expenses 35 Marketing campaign $10,000,00 $17,000.00 $18,000,00 16 Payroll (not grouped by category $57.000,00 17 18 19 20 21 Fixed Expenses Marketing campaign Payroll Total Fixed Expenses $ 45,000.00 $ 57,000.00 $ 102,000.00 Marginal Income Before Taxes $ 160,350.00 26 28 29 30 31 33 35 2021 Sales Forcast a 2 9 . H

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