Question: How would you best characterize the definitive difference between a vision and a mission? a. A mission statement addresses how we are trying to make
How would you best characterize the definitive difference between a vision and a mission?
a. A mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow."
b. A vision statement is usually quite brief, whereas the mission statement offers large and descriptive explanations of "who we are, what we do, and why we are here."
c. A mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going."
d. A mission statement deals with the values, corporate culture, and ethics of a company, whereas the strategic vision deals with the realization of strategies and goals.
e. A mission statement deals with "where we are going," whereas a strategic vision provides the critical answer to "who we are, what we do, and why we are here."
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