Question: How would you characterize McDonald s business - level strategy? What functional - level strategies has McDonald s pursued to boost its efficiency? What functional

How would you characterize McDonalds business-level strategy?
What functional-level strategies has McDonalds pursued to boost its efficiency?
What functional-level strategies has McDonalds pursued to boost its customer responsiveness?
What does product quality mean for McDonalds? What functional-level strategies has it pursued to boost its product quality?
How has innovation helped McDonalds improve its efficiency, customer responsiveness, and product quality?
Do you think that McDonalds has any rare and valuable resources? In what value creation activities are these resources located?
How sustainable is McDonalds competitive position in the fast-food restaurant business?

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