Question: how would you classify the diversification done by amazon: amazon elements, amazon go & amazon go grocery? Were amazon diversifications through amazon go, amazon elements

  1. how would you classify the diversification done by amazon: amazon elements, amazon go & amazon go grocery?

  1. Were amazon diversifications through amazon go, amazon elements appropriate, given the companies resources and capabilities (i.e. strategic assets). were such diversification risky strategic moves?

  1. As the first mover in its shopping technology, will Amazon Go be able to succeed in the long term? Being the first mover in "checkout-free" convenience stores, can Amazon Go maintain its competitive advantages in the long term?

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