Question: How would you describe attribution as it relates to the advertising industry? Attribution determines how much credit to award a client for their referral. Attribution

How would you describe attribution as it relates to the advertising industry?
Attribution determines how much credit to award a client for their referral.
Attribution determines the cost of each asset used in a marketing campaign.
Attribution determines how much credit each step of a process should receive.
Attribution determines how much cost each channel requires.

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