Question: How would you determine whether or not a strategy aligns with organisational strategic direction? Why is it important to ensure that a marketing strategy aligns

 How would you determine whether or not a strategy aligns with organisational strategic direction?


Why is it important to ensure that a marketing strategy aligns with the organisations strategic direction?


Describe how you would conduct a marketing performance review.


Why is this necessary as part of the process for developing a marketing plan?

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