How would you differentiate an offensive tactic from a defensive tactic?

The Location in which a Company Competes Based on the business level strategy adopted, a company can compete either in the may location of its competitor or in its current market position. Competing in the market locations a competitor is considered an offensive tactic, while competing in the current market locagas considered a defensive tactic. A company can adopt the following offensive tactics: 1. Frontal assault 2. Flanking maneuver 3. Guerrilla warfare 4. Bypass attack Frontal assault. With this tactic, a company attacks its competitor head-to-head, from price down to distribution. Flanking maneuver. A company attacks the market where its competitor is weak. Guerrilla warfare. It is an offensive attack characterized by the use of small intermittent attack on the market held by a competitor. Bypass attack. This offensive attack redefines the market where a company offers a new proda that makes its competitor's product outdated. The following are major defensive tactics that a company can implement: 1. Increase entry barriers. 2. Increase the expected aggressive retaliation. 3. Lower the inducement for possible attacks Increase entry barriers. When the entry barriers are increased considerably, a new entranti discouraged to enter a market. Increase the expected aggressive retaliation. Expected entrants are discouraged to join market or industry when they perceive aggressive retaliation from existing companies. Lower the inducement for possible attacks. Possible new entrants are discouraged to join whe they are expecting a low profit level in a market