Question: How would you expect consumers to behave when elections are pending and how can brands successfully navigate elections? Consumers will be overwhelmed with advertising, but

How would you expect consumers to behave when elections are pending and how can brands successfully navigate elections?
  • Consumers will be overwhelmed with advertising, but brands should remain consistent and repetitive in their marketing message.
  • Consumers will not be overwhelmed with advertising, so brands should not remain consistent and repetitive in their marketing message.
  • Consumers will be overwhelmed with advertising, so brands should stop all of its marketing.
  • None of the above

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