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Sometimes things go wrong and its not always a bad thing. Define and discuss the concept of productive failure. Discuss a time in your organizations history (or an organization you are familiar with) when a change process failed. Explain the situation and what was learned in the process. Why do some organizations fail but become stronger while others fail to recover? Product failure is when a company launches a product and has low sales which return in product failure. Maybe the product was defective, or it had the wrong color many things can go wrong but at last but continuous trials and errors, until finally making the product everyone will buy and everyone will like. Just like Apple they were failing and to the point of losing sales and in the red until they manufactured the products that were hit in the electronics market. The other example is the CD's sold in packaging was a product failure in music since now the sales are through streaming directly from the internet. Changes that fail can, therefore, be valuable discouraging further experiments of that kind revealing what adjustments may be necessary in order to make the next attempt successful. (Palmer, I...,2017) The reasons for failure without coming back can be deviance, inattention, lack of ability, process inadequacy, task challenge, process complexity, uncertainty, hyphothesis testing, and exploratory testing. With exploratory testing that returned into a process failure without coming back was the diet 0 formula from some of the transnational gas beverage monopoliums Pepsi. They launched a flavor of diet soda that nobody liked and it resulted in product failure without coming back to the market since consumers voted they disliked it upfront. The consumer market is the one that dictates the success or failure of any specific product. Building the perfect product for the customer requires personal knowledge of the customer's primary needs.