However, it must be recognized that Lego has been able to take advantage of what the toy market considered a threat to turn it into an opportunity to create value. This has possibly been one of the best decisions that Lego has made since it has proven to be very profitable with the launch of video games as can be seen in the results of 2005 (which was the year of the launch of Lego Star Wars the video game) in the one that managed to take flight after the great losses caused during the years 2000 and 2004 . 4. How would LEGO classify the following: In the toy industry there was a change in the types of applications since video games were a trend in the toy industry a) Strength b) Weakness c) Opportunity d) Threat e) Internal f) External 5. How would LEGO classify the following ?: However, it must be recognized that Lego has been able to take advantage of what the toy market considered a threat to turn it into an opportunity to create value. This has been possibly one of the best decisions that Lego has made since it has proven to be very profitable with the launch of video games " a) Strength b) Weakness c) Opportunity d) Threat e) Internal f) External 6. How would LEGO classify the following ?: "Its great experience making interactive and creative toys allowed its new proposals to be focused on creating value in related video game launches." a) Strength b) Weakness c) Opportunity d) Threat e) Internal f) External 7. How would LEGO classify the following? "In 1949, when plastic reached mass use, Ole Kirk began to produce toys from this material." a) Political or Legal b) Economic c) Social, cultural or demographic d) Technological