Question: HR programs must align with or fit the overall strategy of the organization (External Fit). Selection and training programs should be developed to hire and

HR programs must align with or fit the overall strategy of the organization (External Fit). Selection and training programs should be developed to hire and train people in the skills and behaviours necessary to deliver superior services. But they also must fit with other functional areas, such as marketing (Internal Fit). For instance, if the marketing department is developing an advertising plan that promises 24-hour access to customer service representatives, but the HR plan doesnt include compensation differentials for shift work, the overall marketing strategy may fail.j

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