HRM Asignment a) Introduction, Background Information or Synopsis

briefly introduce the primary focus of your document, then summarize your case, identifying only those factors which have a direct bearing on your analysis

b) Problem Analysis and Implications (Primary and Secondary Problems) what are the problems or issues (categorize as primary or secondary). Primary problems are root causes, while secondary problems are symptoms of the problems

asking why a certain problem is occurring will get you to the root problem. Who is involved with each problem or issue? What is their role or responsibility with respect to the issue? How can they resolve it? How can they make it worse?

please kindly include references thank you

STICKYWICKET StickyWicket is one of the world's leading loyalty marketing organizations and the creator and operator of Canada's premier coalition loyalty program, the SEE-FOR-MILES Rewards Program. As of early 2021, with more than 10 million member accounts, approximately two- thirds of all Canadian households actively participate in the SEE-FOR-MILES Rewards Program. Working with many of North America's leading brands in the retail, financial services, grocery, petroleum retail, travel, and hospitality industries, StickyWicket designs, implements, and manages coalition loyalty programs and customer analytics and loyalty management solutions, which include loyalty consulting and creative, insight-driven marketing services. StickyWicket's research group QUEST provides a worldwide audience of more than 30,000 marketers with news, insights, and best practices from the loyalty marketing industry. StickyWicket is a unit of Alliance Data Systems Corporation, a leading provider of loyalty marketing solutions derived from transaction-rich data for some of the most recognizable brands in North America. Already influencing over 120 million consumer relationships, Alliance Data is also expanding its reach into Europe, South America, and Asia. With over 1,500 associates across a multitude of functions such as consumer intelligence analysts, marketing specialists, customer care representatives, IT specialists, and business developers, StickyWicket is continuously looking for top-calibre talent and maintains a strong staffing division. StickyWicket is looking to proactively source candidates to fill a variety of roles within multiple business units and suspects that its current practices may not be sufficiently proactive or effective in targeting both passive and active candidates across the organization. Additionally, SEE-FOR-MILES has historically been the company's most predominant brand, so StickyWicket's brand image is not clearly recognized by candidates. Currently, StickyWicket employs a recruitment team that has historically relied on traditional talent acquisition methods to source an increasingly smaller supply of candidates from very specialized segments of the workforce. These recruiters are a determined group, and work very hard to find and hire the right candidates with both the required competencies and cultural fit. They also value diversity and actively look for talent from all age groups. They sense their methodologies may not be as "leading edge" as they need to be to stay in step with today's job candidate but, beyond LinkedIn and FaceBook, they haven't expanded their social networking presence. With the wide variety of knowledge and skills that ospective employe will need to have the recruitors at