https://ibb.co/dPyxrXJ - the ADVERTISEMENT (copy & paste link into browser)

i need help on providing a BRIEF DESCRIPTION of the advertisement i selected.

INSTRUCTIONS - Briefly discuss the themes, characters and actions. (what's happening in the photo)

part b

Both men and women can be sexualized in ways that allow the value of a person to only come from his/her sex, appearance, or behaviours, and

physical characteristics.

INSTRUCTIONS - Using three CUES from the notes provided below on (Gender

Trends in the Media), explain how the cues apply to the advertisement.

CUES SELECTED

1. SUPERIORITY AND DOMINATION

• The media tells us that women should be passive, weak and

sexually available

• Posses, camera angles and other techniques reinforce the idea

that it is natural for men to dominate women and the world

• These portrayals deny women equality and perpetuate the

attitude that women are men's property and can thus be treated as men see fit

In this context, violence can seem acceptable

2. DISMEMBERMENT

Advertising often markets the separate parts of women's

body: a pair of slender legs, large breasts, firm buttocks

The cumulative effect of equating women's bodies with

products bought and sold is the perception that women

are not whole human beings but simply sexualized parts

3. CLOWNING AND

EXAGGERATION

Women in media are frequently shown in extremely

unnatural or unrealistic positions that make them

look silly or childish

In contrast, men are usually portrayed as serious,

powerful, strong and often introspective

This promotes the view that only men can be strong and

powerful, and that women are to be weak and passive