https://nadiamarketing.com.br/site/wp-content/uploads/2019/01/casostarbuck24509.pdf

Given the growth it has experienced over the past 15 years, consider the extent to which Starbucks' original experiential branding strategy is still valid today. How could Starbucks update its experiential branding strategy while managing the conflict between service quality and profitability?

Understand the specificity of value propositions and market positioning

Demonstrate an ability to apply customer segmentation approaches

Understand how profitability and lifetime customer value are calculated and why they are important metrics to a marketer

Appreciate the ways in which a servicescape adds value to the customer's experience