https://www.hbs.edu/faculty/Pages/item.aspx?num=47920#

Please read IKEA case study and answer the following questions.

How would you assess IKEA Groups People and Planet Positive sustainability plan? Is the plan likely to help the company transform its business? Are the plans targets too limited, appropriate, or too ambitious?

Suppose the Chief Marketing Officer came into Steve Howards office and wanted to avoid options that competitors could easily copy. How should Howard respond?

How does IKEAs sustainability strategy align with its business model? What are the overlaps? What are the conflicts?

Four options are offered in the case from page 8 to 10 to address IKEAs Wood Supply Chain sustainability. Which option should IKEA Group pursue to address IKEAs Wood Supply Chain sustainability? Provide pros and cons for each option and choose one option that is best in your opinion.

Apply the CAGE framework to analyze IKEA's entry into Brazil. Be sure to use the appropriate data and describe how you used the data to conduct the analysis. Attache the data that you used in your submission.