https://www.helpscout.com/consumer-behavior/

Give your reactions in the following statements:

1.Implying that a small action is a good start will make people more amenable to making a move. When making a request for people to take action, clearly identify a minimum in order to help people break through "action paralysis."

2.Don't be afraid to label your customers. People like being part of groups that imply some superior quality or level of status that has their approval. Even when given an artificial reason, people tend to take action in order to feel they belong to an "elite" group of people.

3.No matter what business you are in, it's important to understand the three types of buyers. Selling to tightwads is especially important because they make up a large base of your potential customers. The right choice of words can greatly reduce their buying pain.

4.Admitting to honest errors in judgment helps your customers understand that you are still in control of the situation and not prone to making excuses.

5.Urgency can be blocked by your customers' minds if you don't give them specific instructions on how to solve the problem. Rather than giving vague instructions, tell people exactly what to do when the time comes and don't be afraid to drive them toward specific actions.

6.Our brains love instant gratification and we become more prone to buy when we're reminded that we can solve our problems quickly. When consumers know they will be rewarded immediately, they will be anxious to buy your products.

7.You'll never find your brand's true voice without identifying the outsiders. In order to divide your ideal customers into your camp, you need to be against some ideal, belief, or perception, the way Apple was against "boring" PC users and their uncool computers.

8.Communicate clearly and regularly with consumers about your company's values. They may enjoy your products, but the most loyal customers love what you stand for and how you can help them; make it easy for them to see what you're about.

9.Playing the role of devil's advocate has been found to increase people's resolve in their decision making, not hinder it. Be your own devil's advocate and back up typical objections with solutions to dismiss your customers' apprehensions.

10.Reciprocity is a powerful force, but in a world where every business is trying to utilize it, you can stand out by surprising your customers. This is an outstanding way to let them know you appreciate their business.