Question: https://www.nestle.com/ (Links to an external site.) https://www.nestle.com/aboutus/strategy (Links to an external site.) https://www.nestle.com/stories/research-development-open-innovation-multi-faceted-approach (Links to an external site.) Based on the information provided on Nestles
https://www.nestle.com/ (Links to an external site.)
https://www.nestle.com/aboutus/strategy (Links to an external site.)
https://www.nestle.com/stories/research-development-open-innovation-multi-faceted-approach (Links to an external site.)
Based on the information provided on Nestles corporate site, how would you describe its global strategy? Focusing on innovation as well as research & development (R & D), describe Nestles approach to global market research. In your opinion, is this approach successful? Peruse some of the Nestle brands available around the world. Find one that you might be interesting in trying and explain what piqued your curiosity.
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