https://www.theedgemarkets.com/article/cover-story-lower-operating-costs-cloud-kitchens-boon-fb-operators

Based on the article link above, answer questions below.

Q1 (Summary): What is the key issue addressed in the article?

Q2 (Application of concept/model/practice, 50%): Based on the article content, is there any concept or model applied by the company? Explain.

Q3 (Identification of concept/model/practice, 50%): Can you identify and suggest any concept of pricing strategies or channel strategies that are appropriate to the practice? Explain.

(Note: May refer to textbook: Strategic Brand Management: Building, Measuring, and Managing Brand Equity.Chapter 5: Designing Marketing Programs to Build Brand Equity)