https://www.wsj.com/video/from-tokyo-to-sydney-cities-vie-to-replace-hong-kong-as-asia-hub/28842AB0-B08B-424D-9959-C07929AEEE9B.html 

Case Questions: Answer all questions associated with Case A. Each question is the same value. Total 20 points for this case. 

 

1. Discuss the importance of assessing political and economic risk when considering foreign direct investment. How would you gauge the current situation in Hong Kong? Explain your answer. Should companies like Oursky remain in Hong Kong or move to a new location in Asia? Explain. 
2. Reflect on the challenges for international companies of complying with often conflicting laws and regulations of multiple countries. How should Ben Chang, CEO of Oursky, balance demands from the European Union (EU) that strict EU data protection and privacy regulations be followed, with Hong Kong's new National Security Law requirements? Do Western businesses have an ethical obligation to relocate employees whose human rights are being compromised in Hong Kong? 
3. Discuss the implications of Beijing's policy towards Hong Kong. How might Beijing's efforts to limit Hong Kong's autonomy and the rights of its citizens change the political and economic landscape in the region? 

 

Case B: Miller High Life Beer Destroyed By Customs Over 'Champagne' Nickname 

 

WEBLINK: https://www.google.com/search?q=miller+hi+life+beer+belgium+customs&rlz=1C1CHBF_enUS866US866&oq=miller+hi+life+beer+belgium+customs&aqs=chrome.69i57j33i10i160l2.13109j0j4&sourceid=chrome&ie=UTF-8#fpstate=ive&vld=cid:3654156c,vid:WBuGnfOMVBo  

 

Case Questions: Answer all questions associated with Case B. Each question is the same value. Total 20 points for this case. 

 

 

1. What is the effect of France's ban on the use of the word 'Champagne' for products other than wines produced using grapes grown in the Champagne region of France? How does the restriction impact other makers of sparkling wines? 
2. Comment on the decision to destroy the shipment of Miller Hi-Life. Is it fair to restrict the use of the word 'Champagne' to describe products other than sparkling wine?    
3.  Reflect on this situation as it relates to international marketing. In an era of global markets what are the implications of regulations protecting products based on their geographical origin?