Question: https://www.youtube.com/watch?v=2A2-7_nujtA(Links to an external site.) Minimize Video Also read the following article. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/more-than-a-mission-statement-how-the-5ps-embed-purpose-to-deliver-value(Links to an external site.) What's the purpose of a vision and a

https://www.youtube.com/watch?v=2A2-7_nujtA(Links to an external site.) Minimize Video

Also read the following article.

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/more-than-a-mission-statement-how-the-5ps-embed-purpose-to-deliver-value(Links to an external site.)

What's the purpose of a vision and a mission statement. What is the difference between the two? How should we go about framing a company's vision?

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