https://www.youtube.com/watch?v=4_wIDOKJS2Q

Locate a recent (in the past 9 months) article or video on a topic that highlights TWO substantially distinct terms from Ch. 1 of the text.

: Introduction should summarizes the story in a critical fashion (ie does not regurgitate; use your own words, how would you explain it to a friend, for example - mistakes are tolerated more when the writing is original and carefully worded) Include the link to this source.

: Separate the terms out in (bulleted or non-bulleted) paragraphs and apply the terminology to the text

: explain a contrary perspective, such as a controversial aspect the story or a potential downside/unintentional consequence, or any other kind of 'twist' that you can bring to the discussion to make your paper memorable.

Example: a story on marketing luxury items might lead one to ponder whether some members of society are made worse off from exposure to the ad message

Example: a story on reduced marketing expenditures might beg the question about long run consequences for the firm