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Potential factors of forces Threat of new entrants Threat of substitutes . The existence of barriers to . Buyer propensity to entry substitute Cost disadvantages . Buyer's switching costs independent of size . Number of substitute Economies of scale products available in the . Product differentiation market . Brand equity Competitive rivalry Ease of substitution . Sustainable competitive advantage through innovation Competition between online and offline companies Level of advertising expense . Firm concentration ratio Bargaining power of Bargaining power of suppliers customers . Supplier switching costs . Buyer switching costs relative to firm switching . Buyer information availability costs Degree of differentiation of . Availability of existing substitute products inputs . Buyer price sensitivity . Impact of inputs on cost and differentiation Your Free Templates http://yourfreetemplates.com