Follow the article and write the following questions 1. what strategy is Mattel pursuing in marketing this
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Question:
Follow the article and write the following questions
1. what strategy is Mattel pursuing in marketing this model of "Barbie"?
2. what are the advantages of this produce enhancement?
3. what are the disadvantages of this product enhancement?
4. what is the risk to Mattel?
Http://www.nytimes.com/2015/09/20/magazine/barbie-wants-to-get-to-know-your-child.html?_r=0
Related Book For
Probability & Statistics for Engineers & Scientists
ISBN: 978-0130415295
7th Edition
Authors: Ronald E. Walpole, Raymond H. Myers, Sharon L. Myers, Keying
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