HubSpot Assignment

After reading the HubSpot case study, please write responses to the questions below and submit them on Canvas. Limit your response to no more than $800$ words.

Do you agree with HubSpot that the "rules of marketing" have changed? If so$,$ how? Is inbound marketing the answer? Why or why not?

Is HubSpot finding and serving the right set of customers? Given its position as a startup company, should it widen its focus to serve any customer that comes its way? Or narrow their target by focusing exclusively neither Owner Ollie$$s or Marketer Mary$$s$?$ Or by focusing exclusively on either B$2$B or B$2$C customers?

HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software$-$as$-$a$-$service $($SaaS$)$ pricing model work for both Marketer Mary$$s and Owner Ollie$$s$?$ Should HubSpot try to immediately capture more value for either of these customers?

Are Halligan and Shah being too stubborn by not doing any outbound marketing? Or should they continue to practice what they preach by focusing on inbound marketing alone?

Halligan and Shah want HubSpot to be to marketing what salesforce.com is to sales. What would your plan of action be to make this happen? Why would you take these actions? What keeps you up at night about your plan?