Hulu announced a price increase for their ad-free plan from $11.99 to $12.99 monthly. The ad-supported plan
Question:
Hulu announced a price increase for their ad-free plan from $11.99 to $12.99 monthly. The ad-supported plan will increase in price from $5.99 to $6.99 monthly.
This price increase will not affect the Hulu/Disney+/ESPN+ package: https://techcrunch.com/2021/09/07/hulu-is-raising-the-price-on-its-on-demand-plans-by-1-starting-oct-8/
Hulu faces increased competition from competitors such as Netflix, Paramount Plus, Peacock, etc. In addition, many movie theaters are now open and showing movies every day of the week.
Your question: if you were the manager, would you approve this price increase for Hulu? Choose yes or no and explain your reasoning and evidence.
An Introduction to Management Science Quantitative Approach to Decision Making
ISBN: 978-1337406529
15th edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran