Hulu - Streaming Service.

Hulu is not available in South Africa. A marketing plan for introducing Hulu to South Africa is an exciting exploration.

The following is needed for a marketing plan to introduce Hulu to South Africa.

Product and Country Background

1. Description of the product and its features and benefits
2. Brief target country background (South Africa)
3. Rationale for introducing the product into the respective foreign market

Cultural and Economic Analysis

Identify the factors that may affect marketing operations. Address each of the following:

1. Cultural and economic analysis (norms, values, beliefs, religion, language, GDP, income distribution, population characteristics, etc.)
2. Technological changes and advancements including an overview of the promise and challenges that e-business, e-commerce, and e-marketing present for the future
3. Political, regulatory, and legal factors that may pose a challenge and affect marketing operations
4. Target market and competitive analysis

Marketing Analysis and Strategies

Develop a marketing analysis and strategy plan:

1. Product requirements/adaptation
2. Promotional decisions/strategies
3. Distribution decisions/strategies
4. Pricing decisions/strategies

Market Entry and Implementation

1. Market entry structure
2. Organizational structure
3. Technological factors
4. Budget and financial projections