Humber Tech is considering starting either a small, regular, or large tech store in Etobicoke. The type of store they open depends on the city's market potential which may be high with 40% chance, medium with 20% chance, or low with 40% chance. The potential profits ($) in each case are shown in the payoff table below.

	High	Medium	Low
Small	4400	4000	0
Regular	5100	5600	-600
Large	6100	3200	-200

Part A

1. What is the best expected payoff and the corresponding decision using the Expected Monetary Value (EMV) approach? $ Select an answer Small Regular Large 2. What is the expected value of perfect information (EVPI)? $

Part B

Humber Tech is now considering hiring ALBION consultants for information regarding the city's market potential. ALBION Consultants will give either a favourable (F) or unfavourable (U) report. The probability of ALBION giving a favourable report is 0.45. If ALBION gives a favourable report, the probability of high market potential is 0.58 while the probability of a low market potential is 0.04. If ALBION gives an unfavourable report, the probability of high market potential is 0.12 and that of low market potential 0.54. 1. If ALBION gives a favourable report, what is the expected value of the optimal decision? $ 2. If ALBION gives an unfavourable report, what is the expected value of the optimal decision? $ 3. What is the expected value with sample information (EVwSI) provided by ALBION? $ 4. What is the expected value of the sample information (EVSI) provided by ALBION? $ 5. Based on the EVSI, should Humber Tech pay $270 for the sample information? Select an answer Yes, they should. No, they should not. 6. What is the efficiency of the sample information? Round % to 1 decimal place. %