HUU UUL UL purule UI wldi mpany quality control, rather than just focusing on products services. Dr. Ishikawa believed that everyone in the company needed to be united with a shared n and a common goal. He stressed that quality initiatives should be pursued at every level of the mization and that all employees should be involved. Dr. Ishikawa was a proponent of Lementation of quality circles, which are small teams of employees that volunteer to solve quality lems. 1. Explain the various definition of quality? What is the main contribution of each Quality Guru? 2. What factors have contributed to the increased awareness of quality in modern business