Hypothesis Evaluation, you learned about the steps involved in hypothesis testing and the types of errors that can occur during this process. This assignment will allow you to demonstrate your understanding of these concepts and apply them to the field of marketing research. Explain the procedure for testing hypotheses and potential errors. Discuss the distinction between null and alternative hypotheses. Provide 2-3 examples of how to create hypotheses for marketing research. Directions for Formatting Part 1 Your reflective journal should be at least three paragraphs long, with a minimum of four sentences per paragraph. Use the first-person perspective when writing the journal. Aim for 80%-85% original content and 15%-20% referenced material to meet originality requirements. Use the Similarity Report from Turnitin.com as a guide when reviewing your work. Use single-line spacing, a 12-point font size, and separate paragraphs with one blank line space. Include a title page formatted according to APA 7 and a references page formatted according to APA 7. The reference(s) should be tied to at least one in-text citation with a full reference .