Vioxx linked to thousands of deaths - https://www.nbcnews.com/health/health-news/report-vioxx-linked-thousands-deaths-flna1c9445945

 How Vioxx Exposed Conflicts of Interest at the Food and Drug Administration and The New England Journal of Medicine - https://www.jstor.org/stable/27007748

 Merck's Open Letters and the Teaching of Ethos - https://journals.sagepub.com/doi/10.1177/1080569908321472

1. Identify the step of handling crisis in company, clearly outline the steps taken by the company in handling the crisis. Consider factors such as preparation, identification, response planning, implementation, monitoring, and learning from the crisis (refer Figure 1 - Step of handling crisis) 2. Identify the strategy of crisis communication refer to the strategy how to response (refer Figure 2 - Crisis communication response strategy) 3. Add recommendation and credible references.

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Step of Handling Crisis PROBLEM ANALYSIS Fact Finding Get move, facts & consider Identifying Crisis: Collecting information Collecting proves STRATEGIC PLAN • How to deal with the crisis Revise Strategy Alert delivered • Identify spokesperson • Create Key Messages COMM. PLAN - Action Change program Monitoring The Crisis NEXT STEP - Feedback - Assessment - Evaluation Coordination within internal & External 000 Following up Source: Centre and Jackson's Approach Step of Handling Crisis PROBLEM ANALYSIS Fact Finding Get move, facts & consider Identifying Crisis: Collecting information Collecting proves STRATEGIC PLAN • How to deal with the crisis Revise Strategy Alert delivered • Identify spokesperson • Create Key Messages COMM. PLAN - Action Change program Monitoring The Crisis NEXT STEP - Feedback - Assessment - Evaluation Coordination within internal & External 000 Following up Source: Centre and Jackson's Approach

Answer rating: 100% (QA)

Steps of Handling Crisis in a Company a Preparation Develop a crisis management plan Identify potential risks and vulnerabilities Train employees for ... View the full answer