I]. (5.9 points} Short answers [Every short answer question has a word limit of El] words. In fact. for a few questions. an answer of Ill3!} words is sufcient} Q4. 1|What are the potential repercussions on brands ofpublic scandals and crises {-0.5 points]? Q5. Mimi Couturier is a design company that specializes in formalwear for women. The company's fashion innovators use computerassisted design software to create what they think women should wear. The company regularly hires industry experts to examine construction work areas to find waste and inefciencies that can be eliminated. [ts fashion innovators have expanded the number of products it offers for sale many times. However. for the last two years Mimi Couturier has lost money, and it has had to lay off some of its work force. What should the company do to avoid this occurrence in the future? ((1.5 points} Q. As a marketing researcher of Matrix Private Limited you have been asked to forecast the demand for your new range ofbody wash if a discount of ll] percent is offered on each unit sold. Identify the research category into which this market research falls, i.e.., is this exploratory. descriptive1 or causal research? Why? {llt'i points] \f