Question: I am creating an industry five force analysis on the paint industry, specifically big companies like sherwin williams, behr, and benjamin moore For each of

I am creating an industry five force analysis on the paint industry, specifically big companies like sherwin williams, behr, and benjamin moore

For each of the five forces: (a) identify the force (b) assess the magnitude of the downward pressure the force exerts on the industry's profitability (strong, medium or weak); (c) explain why the threat of the force is strong, medium or weak and support the argument with evidence or/and theoretical reasoning;

(2) Summarize the threats of the Five Forces and assess the overall attractiveness exerted by the five forces with respect to industry profitability.

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