Question: I am not sure how to define this target market....Let's imagine you are the Marketing Director of a USA-based soda company that wants to sell

I am not sure how to define this target market....Let's imagine you are the Marketing Director of a USA-based soda company that wants to sell in Europe. You are now starting to write the International Marketing Plan.

some questions to consider:

Product
Gender
Age
Income
What do they do for a living?
Do they have a family? Married with kids/ no kids, single, old adults,....
What are their needs?
What are they doing now to solve this need?
If they buy your product/service, how do they perceive it?
If they are not buying it, how do they perceive the competition?

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