I am not sure how to define this target market....Let's imagine you are the Marketing Director of
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Question:
I am not sure how to define this target market....Let's imagine you are the Marketing Director of a USA-based soda company that wants to sell in Europe. You are now starting to write the International Marketing Plan.
some questions to consider:
Product
Gender
Age
Income
What do they do for a living?
Do they have a family? Married with kids/ no kids, single, old adults,....
What are their needs?
What are they doing now to solve this need?
If they buy your product/service, how do they perceive it?
If they are not buying it, how do they perceive the competition?
Related Book For
Fundamentals of Cost Accounting
ISBN: 978-0077398194
3rd Edition
Authors: William Lanen, Shannon Anderson, Michael Maher
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