1.  What are undifferentiated targeting, concentrated targeting, and multi-segmented targeting?  Please define these. Can you think of 3 products or services, that might use each one of these targeting strategies?

 

2. Can you come up with three customer segments for a university?  Please explain each one.

 

3.  Please view this TED talk: How to Make Choosing Easier:

https://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose?language=en Links to an external site. 

In the chapter, we look at how marketers choose the consumers to market to, but it's also important to consider how do consumers choose what to purchase?  Do you agree with her message in this talk or not, and why.  How can you relate this message to something in the chapter.  Please post your response in a paragraph or two.

Answer rating: 100% (QA)

1 Targeting Strategies and Examples Undifferentiated Targeting This strategy involves targeting the entire market with a single marketing mix An examp... View the full answer