$($i$)$

Brand

This should be a high$-$interest case, particularly for aficionados of HGTV $($Home and Garden Television$).$ It provid unique opportunity for students to discuss the Gaines's attempts to gain traction in the hospitality industry due to notoriety provided by a television program. Students should develop an appreciation of the need for companies strategy and develop capabilities that fit the specific industry to build a sustainable competitive advantage.

Before beginning this exercise, you will need to read the Fixer Upper case.

What are the major elements of Magnolia Inc.$\text{'}$s competitive strategy? How well do the pieces fit together? Is the strateg

Select "yes" for those statements below that are accurate and choose $"$no$"$ for those that are not.

a$.$ low$/$no cost property conversions

b$.$ Fixer Upper has implemented a differentiation strategy by only introducing unique items in their series

c$.$ fees from TV production company $+$ an undisclosed fee from renovators

d$.$ target customers: families, high net worth individuals, median age $50+$

e$.$ unrelated diversification in many industries such as food, retail and tourism

f$.$ related diversification into tourism and leisure and home furnishing businesses

g$.$ Fixer Upper has implemented a best$-$cost provider strategy by giving customers more value for their money while beati expectations

$($Click to select$)vv$

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