Question: This should be a high - Interest case, particularly for aficionados of HGTV ( Home and Garden Television ) . It unique opportunity for students
This should be a highInterest case, particularly for aficionados of HGTV Home and Garden Television It unique opportunity for students to discuss the Gaines's attempts to gain traction in the hospitality industry notorlety provided by a television program. Students should develop an appreciation of the need for com strategy and develop capabilitles that fit the specific industry to build a sustalnable competitlve advantage
Before beginning this exercise, you will need to read the Fixer Upper case.
Which of the following accurately characterlzes Fixer Upper's resource weaknesses and competitive liabilitles?
Select "yes" for the resource weaknesses that are accurate and choose no for those that are not.
a no apparent longterm company vision or mission
b rellance on ownersfounders who have no succession plan
c relatively low level of Millennials among Magnolia Joumal readership and patronage of this demographic segm
d a management team in different locations
e rellance on one geographical location
f a poorly concelved ztrategy
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