i cant post each quastion separete cuz its case study .....

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018.

At the beginning of 2010, McDonald's Company faced a 7% sales decrease as well as a 3% profit drop as competition forced the company to offer lower prices.

According to surveys, it was revealed that the main reason for the company losing part of its marketing share was the lack of responsiveness of the company to environmental changes. The company neglected that part of its customers had become special health concerns, and the consumer began to reconsider dealing with the company for fear of plastic packages, Fats in hamburgers and low nutritional value, and the company began to confront with consumer protection societies and environmental protection groups.

McDonald's is one of the companies that do not know the quick decisions, so it sought to convert the risks and threats it is exposed to into new opportunities. The company set a goal in reviewing its marketing position to be unique in the field of nutrition and environmental protection. The company started the change plan in 2001, it has Orders have been issued to suppliers to reduce the weight of the packages, and to provide packages of materials that can be restarted again Recycled, and to ensure that the phrase recycled paper is printed, which paper can be restarted, and the company has spent about $ 100 million in one campaign annually to purchase materials that can be restarted in rebuilding A group of its restaurants.

On World Earth Day in 2002, the company provided support to environmental associations and published under its own program names and how to contact about 1,000 institutions that restart materials. Not only did this limit, but the company reduced fatty meat and began to depend 100% on oils Vegetarian in order to preserve the health of customers, and added a set of healthy foods to their meals and put details of the nutritional value of their meals apparently in all of its restaurants.

Despite all these efforts, McDonald's did not succeed in changing the impression, so it doubled its steps starting at the end of 2010 when it directly reduced the use of polyester packages, and provided a 91% fat-free hamburger in the name of Haree 'Deluxe .. The company became one of the environmental protection sponsors and the company Funding a set of environmental research, and contributing to a fund to support environmental conservation.

Lastly, Research conducted by the Gallup Institute (one of the largest public opinion research institutions in the United States) has shown that 67% of those surveyed believe that McDonalds is one of the companies directly concerned with the environment.

Now, McDonalds is the world's largest restaurant chain by revenue,serving over 69 million customers daily in over 100 countries across 37,855 outlets as of 2018. Although McDonald's is best known for its hamburgers, cheeseburgers and french fries, they feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to two reports published in 2018, McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees). As of 2020, McDonald's has the ninth-highest global brand valuation.

Based on the above, you are required to answer the following:

Q1. Use your marketing view, Explains the direction the company has taken to support its competitive position in the market? support your answers from the case study

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Q2. Use your marketing view, List down all McDonald's company did to support its competitive position in the market? support your answers from the case study Demonstrate McDonalds product development features

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Q3. Do you think that the company has succeeded in building a relationship with its customers and environmental protection groups? Justify your answer by support your answers from the case study

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Q4. What are the solutions based on (types of marketing orientation) that the company alerted, adopted by the company to contribute to environmental protection and preserving consumer health? Support your answers from the case study

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