Question: i) Check off whether it is Qualitative or Quantitative ii) Find the reason(s) why. Choose at least one reason for each study from these: 1.

i) Check off whether it is Qualitative or

i) Check off whether it is Qualitative or Quantitative ii) Find the reason(s) why. Choose at least one reason for each study from these: 1. Need numeric results 2. Need to project sample results to the population 3. To explore deeper feelings/complex thoughts 4. To explore types of responses (not their sizeumber) STUDY: Qualitative Quantitative Why? Select the number that best reflects the correct reason(s) (1,2,3,4) A Understand customer's motivations for buying a luxury car brand B Decide whether to discontinue selling the very popular Ritz" crackers Understand the kinds of emotions people feel after hearing a political speech D To be able to identify and segment my target market E Test whether enough people remember my TV advertisement For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B I y s Paragraph Arial P O WORDS POWERED BY TINY

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