) Check off whether it is Qualitative or Quantitative i) Circle the reason(s) why. Choose at least one reason for each study from these: 1. Need numeric results 2. Need to project sample results to the population 3. To explore deeper feelings/complex thoughts 4. To explore types of responses (not their sizeumber) STUDY: Qual- Quant Why? Circle the number(s) that itative correspond to the correct reason(s) itative (listed above) A Understand customer's motivations for buying a O O 2 4 luxury car brand B Decide whether to discontinue selling the very O O 2 4 popular "Ritz" crackers C Understand the kinds of emotions people feel after O O 4 hearing a political speech D To be able to identify and O O segment my target market 2 4 Test whether enough people remember my TV O O 2 4 advertisement