I$\text{'}$d like you to create a PowerPoint about this reading. You have two choices as regard to audience:

A group of small business owners who have asked you to explain the concepts in this reading to them.

Using extensive examples, please identify and explain each of the following:

$1.$EVC $($Concept descriptions accurate, complete and succinct. At least two original examples provided for each.$)$

$2.$Functional Value $($Concept descriptions accurate, complete and succinct. At least two original examples provided for each.$)$

$3.$Experiential Value $($Each type of experiential value is discussed. Concept descriptions accurate, complete and succinct. At least two original examples provided for each.$)$

$4.$Social Value $($Each type of social value is discussed. Concept descriptions accurate, complete and succinct. At least two original examples provided for each.$)$

$5.$Managing Customer Expectations $($Discusses the GAPS model of service quality comprehensively and accurately. Provides at least one good example of how the model can be applied for each Gap.$)$