Question: I'd like you to create a PowerPoint about this reading. You have two choices as regard to audience: - Your company's executive board. - A

I'd like you to create a PowerPoint about this reading. You

I'd like you to create a PowerPoint about this reading. You have two choices as regard to audience: - Your company's executive board. - A group of small business owners who have asked you to explain the concepts in this reading to them. Using extensive examples, please identify and explain each of the following: 1. EVC 2. Functional Value 3. Experiential Value 4. Social Value 5. Managing Customer Expectations Be sure to discuss the various subheadings as well. As always, be succinct but complete

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