Question: i . Define marketing planning as per the article and also get definition from Michael Porter. Compare and contrast the two ii . What are

i. Define marketing planning as per the article and also get definition from Michael Porter. Compare and contrast the two
ii. What are the factors that influence market planning as per the information in the article and how?
iii. What are the other factors that are not discussed in the article that can influence market planning and how?
ASSIGNMENT ONE (5 MARKS)
i. How can the all the factors that influence market planning (in ii. and iii. above), be mitigated?

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