I did an elevator pitch for an app for Walmart that makes customers shopping experience easier. The app is supposed to give customers personalized suggestions, help finding items in the store, and price checks.

What I know about the consumer segment so far is that it is for busy individuals/families that want convenience and the best prices on items from target.

The pitch was a success. Now Im developing the BMC slide deck that will be reviewed by a former project manager.

Answer key business model questions:

1. What assets are available to you or under your control? [(Refer to the company's SWOT analysis.)
2. Who are your key partners?
3. What are your cost structures? What will you need to pay for in order to create the product/service? [Example: What do you need to pay for to create your unique value proposition?)

here is the swag analysis from marketline:

associbted eith suppliers could affact ds businessoperations. S Weaknesses Cuntomer-centrio Business Operations O Mutr-charneisales (5) High inventory fumuvir Fatio Opportunities s. Threats 8 Copansion iviative clobal Onine Aptail Maret o Oseratione to rinanow pstratede induster Puticat Environment Ec Economb siturtion 4 Sosio Culturait theronment A. Fentmelogicat Cenuirerement Operatienal Custemer-exetrie Busines Operatiens Milti-channes sales Multi-channeisaies [0] Finamsial [0] Ainuneal High lowentory Tumever Ratio Legal Proceeding: Liequidity Position Fesusen Afreatisien Persines. Focus on Advertising Business The oompany stands to banefit frem the growing outlosk, for globut advertising industry. Aocording to in-house recearch roport released in March 2025 , the global the companys vast omnichannel presence, knowledge of its customer base and power of its closed-locp system ta bring brands measurably closer to their intended ausence. Acquigitians deliverne a oreat shopping experience and competitive osvantage in emnichannel fulfilment. in August 2022 , the compamy entored into an agreernent to scquire a same month, Walmart agreed to acquire Volt Systems LLC. a tach compsyy focused on product tracking and wander management. This deal represents the campany's omichornel opticat eare. Partnerships and Cellaboratiens Risk Asseciated with Suppliers And ecantmis indabity in the suppliers' coustry, the finseciat instabaty of supplers, subpliers' failure to meet the stansards of the canpeny, labor problems, avalablity otmeany sippliars coud afrect the sales of its merchandise and revenoh. Intense Campetialisn seringent aleguintiens could affect its firancial pectormance