Question: I. ESSAY. Explain your answer. 1. Identify a company and propose a market segmentation category that you consider to be suitable to the company. 2.

I. ESSAY. Explain your answer.

1. Identify a company and propose a market segmentation category that you consider to be suitable to the company.

2. Make a review of at least two advertisements appearing on social media. Identify what segment each advertisement is targeting.

Reference for market segmentation: https://drive.google.com/file/d/16ACQxNHPAUM5yyG9gg-QiTQD4gHiC21A/view?usp=sharing

II. Explain and reflect on it

https://youtu.be/-SPRPkLoKp8 - "How do hormones work by Emma Bryce" by Ted-Ed

https://youtu.be/4DJ0F-UFF4g - "Your brain wants you to have sex. Here`s how that works" by NBC News

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