Question: i ) Explain the reasons for using benchmarking techniques in marketing process. ( ii ) Briefly state the characteristics of some technological forecasting models used

i
)
Explain the reasons for using benchmarking techniques in marketing process.
(
ii
)
Briefly state the characteristics of some technological forecasting models used in
industry.
(
iii
)
State the manner by which environmental, technological and social factors impact
strategic decisions.
(
i
)
What is your understanding of proactive design for manufacturing? State the
manufacturing functions.
(
ii
)
State the various areas of manufacturing organizations that need to be studied to achieve
the lean manufacturing goal of zero waste.
(
iii
)
When implementing Kaizan or continuous quality improvement, state the approach to
be taken.
(
i
)
In the context of product design, explain the concepts of sequential design vs
.
simultaneous integrated design.
(
ii
)
Explain the various design criteria that should be followed in developing a product.
(
iii
)
State the use of simulation models in tracking production processes and identifying
production problems.
(
i
)
Briefly explain the following quality management techniques:
(
a
)
Kaizen
,
(
b
)
failure
mode and effect analysis
(
FMEA
)
and
(
c
)
quality function deployment
(
QFD
)
.
(
ii
)
What is the purpose of root cause analysis used in process management? State the root
cause analysis techniques used to dig deeply into a problem.
(
iii
)
What are the typical project management software programs used in industry?
(
i
)
What is your understanding of:
(
a
)
McGregor
'
s Theory X and Theory Y
,
(
b
)
Maslow
'
s
Hierarchy of Human Needs and
(
c
)
Herzberg
'
s Motivator
-
Hygine Concept?
(
ii
)
Explain Skinner's Operant Conditioning Theory with particular reference to the use of
positive and negative reinforcement to motivate employee behavior,
(
iii
)
What is your understanding of:
(
a
)
high
-
producing organization,
(
b
)
low
-
producing
organization and
(
c
)
high
-
producing managers?

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