Question: i ) Explain the reasons for using benchmarking techniques in marketing process. ( ii ) Briefly state the characteristics of some technological forecasting models used
i
Explain the reasons for using benchmarking techniques in marketing process.
ii
Briefly state the characteristics of some technological forecasting models used in
industry.
iii
State the manner by which environmental, technological and social factors impact
strategic decisions.
i
What is your understanding of proactive design for manufacturing? State the
manufacturing functions.
ii
State the various areas of manufacturing organizations that need to be studied to achieve
the lean manufacturing goal of zero waste.
iii
When implementing Kaizan or continuous quality improvement, state the approach to
be taken.
i
In the context of product design, explain the concepts of sequential design vs
simultaneous integrated design.
ii
Explain the various design criteria that should be followed in developing a product.
iii
State the use of simulation models in tracking production processes and identifying
production problems.
i
Briefly explain the following quality management techniques:
a
Kaizen
b
failure
mode and effect analysis
FMEA
and
c
quality function deployment
QFD
ii
What is the purpose of root cause analysis used in process management? State the root
cause analysis techniques used to dig deeply into a problem.
iii
What are the typical project management software programs used in industry?
i
What is your understanding of:
a
McGregor
s Theory X and Theory Y
b
Maslow
s
Hierarchy of Human Needs and
c
Herzberg
s Motivator
Hygine Concept?
ii
Explain Skinner's Operant Conditioning Theory with particular reference to the use of
positive and negative reinforcement to motivate employee behavior,
iii
What is your understanding of:
a
high
producing organization,
b
low
producing
organization and
c
high
producing managers?
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