Question: i have a report later in consumer behavior, can you pls help me with this... thank you WHEN IS DISSONANCE MOST LIKELY? High Involvement or

i have a report later in consumer behavior, can you pls help me with this... thank you

WHEN IS DISSONANCE MOST LIKELY?

  • High Involvement or Low Involvement Product?
  • When alternatives are rated about equally, or when one alternative better?

pls. give me an example.. thank you

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