I have an assignment that I am completing for a marketing communications course. I am struggling with the questions as they seem similar and I feel like I am repeating myself. I would like help with the following questions to be sure I am on the right track.

Q 1. What are some communication objectives for Kraft hockeyville and how do they accomplish this?

right now I have that they want to reach a large audience, and bring program and brand awareness. I talk about their influencer approach, how they reach into the community with events and also support businesses with kraft products and promotions.

Q 2 What is the role for digital and online media - for a contest like Kraft Hockeyville?

talk about the tech savvy generation here....but kind of stuck as the previous questions was asking about 3 media communication with examples and I chose online, television and digital.

Q 3. How does a contest, like Kraft Hockeyville measure digital and online presence?

I have started into the concept of this being able to use qualitative and quantitative data. Qualitative would be through social media, comments and questions from public being answered directly and also being watched - ie. negative and positive feedback through comments and community spirit. For quantitative they would be looking at their platforms to identify the increase in likes, and follows..

Looking for your help in identifying anything I have missed, directing me that direction and making sure that I am on the right track above. Also how long do you suggest the answers to these questions should be? I know I should always be providing examples, but how many, would 1 be enough? doesn't specify in the rubric.