I have been hired to work at a Travel Agency and my Manager knows that I am good with social media and have done some traveling including having been on a couple cruises.

She asks me to make a Travel Blog that will be published every month on the Travel Agency website in order to promote and educate clients about various travel topics.

This Travel Blog is a big SELLING TOOL that through information and creating interest and excitement about my topic, ultimately makes more sales for this Travel Agency. For the first Blog, I have been asked to make my Travel Blog about the CRUISE Industry.

In addition, the Travel Blog has to include how the Cruise Industry itself is progressing in becoming more Sustainable and what they are doing in order to be sure their passengers are traveling $$greener$.$

Therefore, I, as the agency Travel Blogger for $$Experience the World Travel Agency$,$ will need to do research and make a blog with content that focuses on Cruise Vacations including information on Sustainability within the Cruise Industry, using the template that is also posted with the Assignment on our course site.

My objective is to educate customers, tell them all about cruise vacations and through my words and visuals, SELL the wonderful experience that a cruise vacation can offer to my target market demographic.

The goal is for them to be interested in a cruise vacation based on what they read in my Blog, and therefore it gets them to contact $$Experience the World Travel Agency$$ for further information and ultimately to make a cruise booking!

Be sure to reference your travel agency through your Blog and give agency contact details.

People looking to go on a cruise are also interested in what the Cruise Line Industry is doing to be more Sustainable, so be sure to research and include information regarding that $($see below for more specifics$).$

Make a Travel Blog Name.

My blog name will be the first impression that I have on people, so it$$s important to make a good one!

Here are some tips for choosing the perfect Travel Blog name:

Make sure it is easy to spell, pronounce, and remember

Do not use hyphens or numbers in my name $($this makes it harder to spell and remember$)$

Make it travel$-$related $($like Adventurous Kate or Where to Next with Mary Anne$)$

Keep it professional

Choose my client demographic profile, so I know that the information I am including in my blog will be of interestto that demographic.

Cruise Vacations is my topic for this Travel Blog. I will research cruise lines, cruise ships$/$styles$/$sizes$,$ destinations that can be visited via cruise ship, customer service, why cruising is so popular, why people hesitate in taking a cruise, etc..

As a Travel Blogger, it is my responsibility as an expert about Cruising to ultimately SELL this vacation experience to my readers on behalf of $$Experience the World Travel$,$ with the ultimate goal of them contacting my travel agency to purchase a cruise vacation. Give them lots of great reasons to book their cruise through your agency!!!

My Travel Blog should introduce and tell the reader all about General cruise information on taking a cruise vacation, including how the Cruise Industry is working to provide Sustainable, Greener Cruise Vacations. $($Do not focus on one specific cruise line, you must give details on the cruise industry in general and research as suggested above in Point $3$ and well as the questions below.$)$ Content about the following questions should be included, but feel free to add more information to my Blog as well. $($up to one thousand and hundred $$ one thousand and three hundred words.$)$

a$)$ Why take a cruise vacation? What makes them such a great vacation choice?

b$)$ Aren$$t cruises expensive? What is the price range? Remember there are $5$ market segments in the cruise industry as we discussed in class, so be sure to Include brief differences in cruise line and cruise ship choices so the reader can understand there is a cruise out there for everyone with different interests and different budgets! This is a KEY point to make and to put in my Blog.

c$.$ How many days do cruises last and where do they go to$?$ Inform your reader on the vast choices of itineraries and destinations available.

d$.$ It seems like I$$d be bored? What is there to do$?$ Is it true that Cruising is just for senior citizens? Why do some people hesitate in taking a cruise vacation and what can you say to convince them otherwise?

e$.$ What types of travelers are cruise vacations marketed to$?$

f$.$ What specific features and benefits of a cruise vacation I can detail in order to interest potential cruisers?

g$.$ Discuss in detail what the Cruise Industry is doing to be more Sustainable when both designing cruise ships and onboard the cruise ships in order to offer a $$Greener$$ cruise vacation experience.

Be sure to include photos, itinerary details$/$maps$,$ customer testimonials, personal experience, etc. in order to enhance my blog.

Cite all Sources.

All sources must b